An Empirical Study of the Moderator Effect of Entrepreneurial Orientation on the Relationship between Environmental Turbulence and Innovation Performance in Five-star Hotels in Jordan
Abstract
Purpose: This paper aims to examin the Moderator Effect of Entrepreneurial Orientation on the relationship between Environmental Turbulence and Innovation Performance in five-star hotels in Jordan
Design/ Methodology: The study involves a questionnaire-based survey of managers and heads of sections from five stars hotels in Amman capital at Jordan. A Total of (135) surveys from (13) five star hotels were valid for analysis towards achieving the objectives of this study. Multiple regression analysis and stractural equation modeling was performed to understand the relationship and effects among study variables
Findings: The results show that the Environmental Turbulence (Environmental Dynamism, Environmental Complexity and Environmental Predictability) has a significant positive effect on Innovation Performance at five star hotels in Amman capital of Jordan. Enterpreneurial Orientation, also, plays a positive indirect role in the ralationship between Environmental Turbulence and Innovation Performance at five star hotels in Amman capital of Jordan
Research limitation: This study only covered an incommodious part in the field of strategic management and organization theory. Particularly, it displaye the important role of Entrepeneurial Orientation in the relationship between Invironmental Turbulence and Innovation Performance
Research implications: The study helps managers and decision makers to understand the role of Entrepreneurial Orientation to increase Innovation Performance and the effect of Environmental Dynamism, Complexity and Predictability
Originality/ value: The study explores the researcher's perspective orientation's about Environmental Turbulence and Entrepreneurial Orientation and their role in increasing and maintenance of Innovation Performance
نویسنده : Mohammad AL-Nuiami, Wael Mohamad Subhi Idris, Fayiz Abdelrahman Moh'd AL-Ferokh & Mah'd Hussein Moh'd Abu Joma Purpose: This paper aims to examin the Moderator Effect of Entrepreneurial Orientation on the relationship between Environmental Turbulence and Innovation Performance in five-star hotels in Jordan
Design/ Methodology: The study involves a questionnaire-based survey of managers and heads of sections from five stars hotels in Amman capital at Jordan. A Total of (135) surveys from (13) five star hotels were valid for analysis towards achieving the objectives of this study. Multiple regression analysis and stractural equation modeling was performed to understand the relationship and effects among study variables
Findings: The results show that the Environmental Turbulence (Environmental Dynamism, Environmental Complexity and Environmental Predictability) has a significant positive effect on Innovation Performance at five star hotels in Amman capital of Jordan. Enterpreneurial Orientation, also, plays a positive indirect role in the ralationship between Environmental Turbulence and Innovation Performance at five star hotels in Amman capital of Jordan
Research limitation: This study only covered an incommodious part in the field of strategic management and organization theory. Particularly, it displaye the important role of Entrepeneurial Orientation in the relationship between Invironmental Turbulence and Innovation Performance
Research implications: The study helps managers and decision makers to understand the role of Entrepreneurial Orientation to increase Innovation Performance and the effect of Environmental Dynamism, Complexity and Predictability
Originality/ value: The study explores the researcher's perspective orientation's about Environmental Turbulence and Entrepreneurial Orientation and their role in increasing and maintenance of Innovation Performance
تعداد صفحه : 15
مشخصات فایل : 504KB / PDF
قیمت : رایگان
